Digital Marketing Training for SEO, Content, Social Media and Paid Campaigns

Digital marketing training introduces the methods used to build visibility, attract qualified audiences and measure online campaign performance. The course explores SEO fundamentals, content planning, social media marketing, paid advertising, email outreach and web analytics, with attention to keyword research, audience targeting, conversion paths and reporting. Learn how these channels work together to support practical marketing objectives and make informed optimisation decisions.
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Curriculum

digital marketing training, zeblearnindia course, online marketing certification, boost your career, seo training program Course Syllabus Structure

The digital marketing training curriculum blends theory with execution across SEO, PPC, and social media. Learners build a campaign that generates at least 500 clicks within the first week of launch.

  • Your Learning Path
  • Digital Marketing Explained
  • Marketing Strategy Explained

  • Market Research Explained
  • Product Details
  • Target Audience Persona
  • Competitor Analysis

  • Website Building Explained
  • Install WordPress
  • Install a Theme
  • Website Title & Logo
  • Pages
  • Header & Footer Menu
  • Fonts & Colors
  • Home Page
  • Store Setup
  • Product Page
  • Blog Page
  • Create a Blog Post
  • Shop & My Account Pages
  • Contact Page
  • Safety & Optimizations
  • Navigation

  • SEO Explained
  • How to Keyword Research
  • Create SEO-Friendly Content
  • On-Page SEO
  • Backlinks

  • Email Marketing Explained
  • Create Lead Captures
  • Create Email Campaign
  • Email Prompts

  • Google Analytics 4 Explained
  • Install GA4
  • Connect WooCommerce
  • Connect Search Console
  • Internal Traffic Filter
  • Track Leads
  • Alerts
  • Access Demo Account
  • Dashboard Navigation
  • Traffic
  • Locations
  • Demographics
  • Pages
  • Sources, Mediums & Channels
  • Compare Data
  • Add Users
  • Link Google Ads
  • Track Campaigns

  • Google Analytics 4 Explained
  • Install GA4
  • Connect WooCommerce
  • Connect Search Console
  • Internal Traffic Filter
  • Track Leads
  • Alerts
  • Access Demo Account
  • Dashboard Navigation
  • Traffic
  • Locations
  • Demographics
  • Pages
  • Sources, Mediums & Channels
  • Compare Data
  • Add Users
  • Link Google Ads
  • Track Campaigns

  • Branding vs Marketing
  • Why You Need a Brand Strategy
  • The Structure Of Branding
  • The Importance Of Purpose
  • Purpose Examples
  • Your Purpose
  • The Importance Of Vision
  • Vision Examples
  • Your Vision
  • The Importance Of Mission
  • Mission Examples
  • Your Mission
  • The Importance Of Values
  • Values Examples
  • Your Values
  • Who Are Your Competitors?
  • What Makes You Different?
  • Differentiator Examples
  • The Importance Of Positioning
  • Your Positioning Statement
  • What Is Brand Personality
  • Define Your Brand Personality
  • Find Your Brand Voice
  • The Power Of Brand Storytelling
  • How To Tell Your Brand Story
  • Name Your Brand
  • Create Your Tagline
  • Your Brand Colors
  • Your Brand Fonts
  • Brand Logo Types
  • Your Brand Logo

  • Content Marketing Explained
  • Choose Your Objective
  • Choose Your Platforms
  • Find Content Ideas
  • Content Formats Explained
  • Text Content
  • Create Text Content
  • Image Content
  • Create Image Content
  • Video Content
  • Create Video Content
  • Content Marketing Guidelines
  • Content Marketing Plan
  • Measure Results

  • Reciprocity
  • Curiosity
  • Scarcity
  • Social Proof

  • What Is Copywriting?
  • Benefits vs Features
  • Know What You're Selling
  • Know Who You’re Selling To
  • Three Keys
  • Writing Personalities
  • It's Never Time or Money
  • Headlines
  • Subheads
  • Use Persuasion
  • Use Power Words
  • The Steps To a Perfect Story
  • The AIDA Model
  • Remove Writer's Block
  • Call-To-Action
  • How To Call-To-Action
  • Recap

  • Google Ads Strategies
  • Google Ads Setup
  • Shopping Ads Explained
  • Connect Google Merchant Center (Shopify)
  • Connect Google Merchant Center (WooCommerce)
  • Shopping Ad’s Structure
  • Target ROAS
  • Maximize Clicks
  • Manual CPC
  • Daily Budget
  • Targeting
  • Product Segmentation Explained
  • Segment Products
  • Shopping Optimizations
  • Search Ads Explained
  • Conversion Tracking
  • Keyword Research Explained
  • Keyword Research Method
  • Search Ads Setup
  • Keywords & Ads
  • Keywords Management
  • Ad Rank
  • Quality Score
  • Performance Max Ads Explained
  • PMax Preparations
  • PMax Ads Setup
  • Optimization Score
  • No Impressions
  • Only Impressions
  • Only Clicks
  • Only ATC
  • Low CR
  • Spy on Competitors

  • Facebook Ads Explained
  • Getting Started
  • Campaign Setup
  • Ads Structure
  • Advantage Campaign Budget
  • Ad Campaign Setup
  • Install Meta Pixel
  • Optimisation & Delivery
  • Audience
  • Placements
  • Ad Set Setup
  • Create DCT Ad
  • Verify Instagram Account
  • Add 2 Primary Texts + Headlines
  • Review & Publish
  • Ad Creative Setup
  • Important Stats
  • Extract Winning Ads
  • DCT with Winners
  • Winning Ads
  • Strategies Overview
  • Problem & Solution
  • Them VS Us
  • Statistics
  • Testimonials
  • Features Point-Out
  • Benefits Overlay
  • Founder's Story
  • Unboxing
  • Before & After
  • 3 Reasons Why
  • Ad Creative Strategies
  • Ads Manager Overview
  • Columns
  • Audiences
  • Banned Ads/Accounts

  • Preparations
  • Create Ad Campaign
  • Install Meta Pixel
  • Create Ad Set
  • Create DCT Ad
  • Add Creatives
  • Add Primary Texts + Headlines
  • Important Stats
  • Extract Winning Ad

  • Facebook Profile VS Page
  • Optimize Facebook Page
  • Build a Community
  • 10 Post Strategies
  • 6 Strategies to Increase Reach

  • Instagram Marketing FAQ
  • Switch to Business Account
  • Optimize Profile
  • Account Growth
  • Create Valuable Content
  • User Generated Content
  • Hashtags
  • Tags
  • Geotag
  • Mentions
  • Reels Explained
  • Reels Algorithm Explained
  • Reels Features
  • 10 Reels Strategies
  • Posts Explained
  • Post Algorithm Explained
  • Post Templates
  • 10 Post Strategies
  • Stories Explained
  • 10 Story Strategies
  • Highlights Explained
  • Highlight Icons
  • 10 Highlight Strategies
  • Live Explained
  • 5 Live Strategies
  • Boost Post
  • Ads
  • Analytics & Insights
  • Analyze Results

  • Channel Banner
  • Never Run Out of Video Ideas for YouTube
  • Find Video Ideas
  • Plan Your Video
  • YouTube Shorts
  • Recording Styles
  • Gear Setup
  • OBS Setup
  • Become Confident on Camera
  • How to Record Yourself
  • Live Recording Session
  • After Editing Results
  • Import Your Video
  • The 6 Basic Keys
  • The 3 Speed Keys
  • The 2 Detail Keys
  • Live Editing Session
  • Add Name Tags
  • Add Music
  • Export it
  • Back it Up
  • Upload & Optimize Video
  • Thumbnail
  • End Screen
  • Cards
  • Get Your First 100 Subscribers
  • Make Money with a Small YouTube Channel
  • Write the Perfect YouTube Script
  • Film 10 Videos Per Week
  • 3 Tips to Sell Anything with Video
  • Grow Your YouTube Channel from Zero
  • How we got 10 Million views on YouTube in 1 year

  • Why Use Video Ads?
  • Connect Google Ads & YouTube
  • Starting Our Video Ad Campaign
  • Video Ad Formats
  • Bidding Strategy
  • Delivery Method
  • Networks
  • Inventory Type
  • Excluded Contents, Types & Labels
  • Selective Optimisation
  • Frequency Capping
  • YouTube Keywords
  • Topics
  • Placements
  • Bidding
  • Set Up Video Ad
  • Companion Banner
  • Discovery Ad
  • Improve Profits Strategy

  • Why Use Pinterest
  • Create a Business Profile
  • Model Influencers
  • Profile SEO
  • Claim Website
  • Create a Design - Board - Pin
  • Get Targeted Followers
  • Collect Pins and Boards
  • Why Pinterest Ads Work
  • Set Campaign
  • Set Ad Group

  • Leads Hack Tool
  • Optimize Profile
  • Why Use a Background Image
  • Design a Background Image
  • Add Information
  • Connect With People
  • Growth Hack Tool
  • Write an Article
  • Export Connections Information
  • Company Page
  • Advertising on LinkedIn
  • Set Content & Audience
  • Set Budget & Schedule
  • $50 Free LinkedIn Ad Credits
  • LinkedIn Marketing Assignment

  • Quora Introduction
  • Get Sales - Leads - Traffic
  • Content Ideas
  • Create Account
  • Optimize Profile
  • Company Page
  • Build a Question List
  • Promote Answers
  • Optimize Answers
  • Set Campaign
  • Set Ad Set
  • Create Ad & Dashboard
  • Quora Marketing Assignment

  • Find Customers
  • Create Account
  • Profile Image - Bio - Link
  • Header Photo
  • Follow Top Influencers
  • Hashtags
  • How to Get Followers
  • How to Communicate
  • Create a Poll
  • Get More Retweets
  • Analytics
  • Set Campaign
  • Set Ad Group
  • Dashboard

  • The Big Secret
  • The Content That Goes on 7 Platforms
  • YouTube Content
  • Website Content
  • Quora Content
  • Twitter Content
  • Instagram Content
  • Facebook Content
  • Pinterest Content

  • Freelance on UpWork Introduction
  • How to Get Approved
  • Create a Specialized Profile
  • Importance of Profile Photo
  • Profile Title Keywords
  • Choose a Profile Rate
  • Write Your Profile Overview
  • Use an Intro Video
  • Set Availability
  • Set Languages
  • Add Education
  • Work History
  • Create Your Portfolio
  • Select Skills & Expertise
  • Pre-packaged Projects
  • Testimonials
  • Certifications & Employment History
  • Get Paid & Tax Information
  • Find Qualified Jobs
  • Submit a Proposal
  • Write a Cover Letter
  • Proposal From Client's Perspective
  • Badge Criteria

  • WordPress Website Introduction
  • How to Use This Course
  • WordPress FAQ
  • Install WordPress Using Bluehost
  • Logging In
  • Navigating WordPress
  • Installing a WordPress Theme
  • Required Theme Plugins
  • Getting Started Assignment
  • Set Your Website Title
  • Set Your Home Page
  • Pages & Posts Editor: Introduction (Gutenberg)
  • Pages & Posts Editor: Blocks
  • Edit Your Home Page
  • Design Resources
  • Set Your Custom Menu
  • Publish Your Website
  • Write a Post
  • Customize Video Posts
  • Categories & Tags
  • Post Settings & Blog Design
  • Sidebar Design
  • Change Your Site Icon
  • Customize Your Footer
  • Make Your Website Mobile Friendly
  • Dashboard Cleanup
  • Building Your First Website Assignment
  • Plugins Introduction
  • How to Use Plugins
  • Backup Your Website
  • Secure Your Website
  • Website Analytics
  • Speed Up Your Website
  • Improve Search Rankings: Setup
  • Google Search Console
  • Improve Search Rankings: Posts
  • Block Spam
  • Contact Form
  • Track & Shorten Links
  • Email Opt-In: Business Email
  • Email Opt-In: Setup
  • Email Opt-In: Forms & Emails
  • Image Optimization & Compression
  • Plugins Assignment
  • Privacy Policy & GDPR
  • Create a Privacy Policy Page
  • Make Your Plugins GDPR Compliant
  • Cookie Consent
  • Add a Terms and Conditions Page
  • Privacy Policy & Terms of Service Assignment
  • Introduction Making Your Website Professional
  • Create Your Logo
  • Match Logo Into Favicon
  • Tailor Your Website
  • Copy Success
  • Start Here Page
  • Resources Page
  • Affiliate Marketing Links
  • Commenting System
  • Making Your Website Professional
  • Introduction Designing With Elementor
  • Elementor Settings
  • Home Page Pre-Design
  • Dashboard & Functions
  • Set Global Values: Fonts
  • Match Your Menu & Footer Fonts
  • Set Global Values: Colors
  • Match Your Menu & Footer Colors
  • Anatomy of Sections
  • Designing With Elementor Assignment
  • Home Page Design Background Part 1
  • Home Page Design Background Part 2
  • Title
  • Description
  • CTA Button
  • Social Proof
  • Email Opt-In Version 1 Part 1
  • Email Opt-In Version 1 Part 2
  • Email Opt-In Version 2
  • Showcase Section Part 1
  • Showcase Section Part 2
  • Scrolling Menu
  • Home Page Design Analysis
  • Elementor Home Page Design Assignment
  • Introduction: UI vs UX vs CX
  • Speed Test Your Website
  • Image Loading Speed
  • PNG to JPG Conversion
  • Eliminate Rendering-blocking JavaScript & CSS
  • Reduce Server Response Time
  • SSL & SiteLock CDN
  • SSL & CDN Compatibility
  • Cloudflare CDN
  • Home & Site URL Corrections
  • Leverage Browser Caching
  • Further Optimizations
  • Support
  • Mobile Design UX
  • Mobile Design UI
  • Tablet Design UX
  • Tablet Design UI
  • Optimizations Assignment
  • Design: Start Here Page - Template Editing
  • Design: Start Here Page - Adding Content
  • Design: Start Here Page - Templating Your Content
  • Design: Courses Page - ATF
  • Design: Courses Page - Column Design
  • Design: Courses Page - Column Template
  • Design: About Page
  • Design: Resources Page
  • Design: Resources Page Part 2
  • Design: Contact Page
  • After Designing
  • Elementor Templates & Customizations Assignment
  • WooCommerce Introduction
  • WooCommerce Basic Setup
  • Create a Simple Product
  • Remove the Sidebar
  • Create a Variable Product
  • Create a Service Product
  • Create a Digital Product
  • Create an Affiliate Product
  • Create a Grouped Product
  • Customize Shop Page
  • WooCommerce Settings
  • Add Taxes
  • Add Shipping
  • Add Payment Methods
  • Create a Coupon Code
  • Add Images to Categories
  • Fulfill Orders
  • WooCommerce Assignment
  • Blogging Introduction
  • Monetize With Ads
  • Google AdSense
  • Set Up Google AdSense
  • Set Up Auto Ads
  • Disappearing Ads Fix
  • Trending vs Evergreen Content
  • Guest Blogging
  • 30 Blog Post Templates (With 120 Examples)

  • Why 91% Don't Get Traffic
  • What Is SEO
  • Before Doing SEO
  • Keywords
  • Black Hat SEO vs White Hat SEO
  • On Page & Off Page SEO
  • SEO Ranking Factors
  • Google RankBrain
  • Dwell Time
  • Do You Know The SEO System?
  • Keyword Research Explained
  • Different Types Of Keywords
  • Find Searched Keywords
  • Keyword Research Assignment
  • Find Keywords to Rank For
  • Get Content Ideas
  • Get Video Content Ideas
  • Spy On Competitors SEO
  • Content Ideas Assignment
  • Page Title SEO
  • On Page SEO That Works
  • Write Clickable Titles
  • Meta Description
  • Using Subheads
  • Related Keywords
  • Long Content
  • Update Your Content
  • Internal Links
  • Content Writing Assignment
  • Backlinks Explained
  • The Skyscraper Technique
  • Backlinks Assignment

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    FAQ

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    Q: What topics are covered in digital marketing training? A: Digital marketing training covers SEO, social media advertising, email campaigns, content strategy, and analytics tools. Q: How does an online marketing certification benefit career growth? A: An online marketing certification validates expertise, enabling professionals to qualify for higher‑pay roles and project leadership. Q: Is the Zeblearn digital marketing training suitable for beginners? A: Zeblearn's digital marketing training starts with foundational concepts and progresses to advanced tactics, making it accessible for newcomers.

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