Web Analytics: Measure User Behaviour and Business Performance

Web Analytics examines how people find, navigate and convert on websites, turning traffic data into decisions for marketing and product teams. Explore Google Analytics concepts alongside key measures such as users, sessions, acquisition channels, engagement, events, conversions and campaign performance. The course focuses on interpreting reports, spotting behaviour patterns and connecting website activity to practical business insights.
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alok kumar singh
sap hcm
Jeevak Placed
Jeevak
Consultant
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Consultant Engineer
Kartik Singh Placed
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Hemant Khainar Upskilled
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Curriculum

Web Analytics, Google Analytics, Web Analytics Training, Business Insights, ZeblearnIndia Course Syllabus Structure

Web Analytics curriculum covers data layers, event tracking, and custom reporting. You will build a live dashboard that monitors 10 core metrics in real time.

• What is web analytics
• Importance of web analytics
• Types of web analytics
• Web analytics use cases
• Key stakeholders
• Web analytics ecosystem

• Digital marketing overview
• User journey and funnels
• Traffic sources and channels
• Campaign tracking basics
• Attribution concepts
• Role of analytics in marketing

• Sessions and users
• Pageviews and events
• Bounce rate and engagement
• Conversion metrics
• Customer lifetime value basics
• Defining meaningful KPIs

• Google Analytics interface
• Account, property, and view setup
• Tracking code implementation
• Data collection basics
• Report navigation
• Common reporting mistakes

• Organic traffic analysis
• Paid campaign tracking
• Referral traffic
• Social media analytics
• Direct traffic interpretation
• Channel performance comparison

• User demographics
• Geographic analysis
• Device and technology analysis
• New vs returning users
• Behavior segmentation
• User persona insights

• Page performance analysis
• Content effectiveness
• Site navigation analysis
• Landing page optimization
• Exit page analysis
• User flow visualization

• Goal setup
• Funnel visualization
• E-commerce tracking basics
• Event tracking
• Micro and macro conversions
• Conversion rate optimization

• Introduction to GTM
• Tags, triggers, and variables
• Implementing tracking tags
• Event tracking using GTM
• Debugging tags
• Best practices

• Custom reports
• Dashboards
• Segments
• Custom dimensions and metrics
• Calculated metrics
• Advanced analysis techniques

• Reporting principles
• Creating dashboards
• Data storytelling
• Google Data Studio (Looker Studio)
• Stakeholder reporting
• Automation of reports

• Attribution overview
• Last-click vs multi-touch
• Linear and time-decay models
• Data-driven attribution
• Cross-channel attribution
• Attribution challenges

• SEO metrics and reporting
• Keyword performance analysis
• Page speed analysis
• A/B testing basics
• Heatmaps and session recordings
• CRO best practices

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Web Analytics assessment tasks simulate traffic spikes and attribution challenges. Scoring above 85% unlocks a premium analytics toolkit.

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Web Analytics enrollees receive a free 6‑month subscription to premium analytics plugins. Additionally, you get priority entry to quarterly webinars featuring industry thought leaders.

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Participate in expert-led mock interviews and skill evaluation sessions after program completion.

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Web Analytics: Measure User Behaviour and Business Performance — Flexible Batches For You

StatusDateTypeScheduleTime
SOLD OUT 30 Aug 2026 Weekend SAT - SUN (08 Weeks) 18:00 - 20:00
FILLING FAST 4 Sep 2026 Weekday MON - FRI (08 Weeks) 08:00 - 10:00
AVAILABLE 9 Sep 2026 Weekend SAT - SUN (08 Weeks) 10:00 - 12:00
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FAQ

Frequently Asked Questions

Q: What core metrics does Web Analytics track? A: Web Analytics tracks sessions, bounce rate, and conversion paths to evaluate site performance. Q: How does Google Analytics integrate with Zeblearn's training? A: Google Analytics data feeds directly into Zeblearn's hands‑on labs, allowing learners to practice real‑time reporting. Q: Why is Web Analytics essential for business insights? A: Web Analytics converts visitor behavior into actionable insights that drive revenue‑focused decisions.

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