Adobe Analytics Training for Data Analysis and Reporting

Adobe Analytics training introduces the platform used to examine digital customer behaviour across websites and apps. Learn how to work with report suites, dimensions, metrics, segments, calculated metrics, dashboards, and Workspace projects to turn raw activity into meaningful reporting. The course focuses on interpreting acquisition, engagement, conversion, and audience data so you can answer practical business questions with clearer analysis.
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Adobe Analytics integrates with leading marketing platforms to enrich data streams. ZeblearnIndia partners with Adobe and top analytics consultancies to provide licensed tool access.

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Curriculum

Adobe Analytics, ZeblearnIndia, Expert Training, Data Analysis, Reporting Course Syllabus Structure

Adobe Analytics training covers data collection, processing, and visualization techniques. You will build custom reports using Workspace, Calculated Metrics, and Segmentation.

  • Introduction
  • Explaining Web Analytics Process
  • Web Analytics For Consultants

  • Introduction to Analysis Workspace in Adobe Analytics
  • Analysis Workspace User Interface
  • Test Your Knowledge: Introduction to Analysis Workspace in Adobe Analytics (10 questions)
  • Analysis Workspace User Interface - Panel
  • Analysis Workspace User Interface - Attribution Model
  • Analysis Workspace User Interface - Freeform Table and Segment Comparison
  • Analysis Workspace User Interface - Visualizations
  • Analysis Workspace User Interface - Components

  • Analysis Workspace - Create a Project
  • Creating Projects in Analysis Workspace: Test Your Knowledge

  • Introduction to Contextual Menus
  • Contextual Menus - Metrics
  • Contextual Menus - Dimension
  • Contextual Menus - Data Element
  • Contextual Menus - Panel

  • Introduction to Contextual Menus
  • Contextual Menus - Metrics
  • Contextual Menus - Dimension
  • Contextual Menus - Data Element
  • Contextual Menus - Panel
  • Column settings in Analysis Workspace
  • Row settings in Analysis Workspace

  • Introduction to segments in Analysis Workspace
  • Segment Builder in Analysis Workspace
  • Segment Container Hierarchy in Analysis Workspace
  • Mastering Analytics Debugging with Adobe Experience Cloud Debugger
  • Leveraging Debugger Data to Create Powerful Segments

  • Introduction to Visitors Acquisition Report
  • Traffic Sources Dimensions (Demo Included)
  • Campaign Report
  • Campaign Classification

  • Geosegmentation Reports
  • Geosegmentation Reports Demo
  • Technology Reports

  • Site Section & Server Dimensions
  • Site Section - Link Component
  • Site Section - Page Not Found

  • Introduction to Content Consumption Report
  • Flow Visualization Report
  • Flow Visualization Settings
  • Flow Visualization Demo
  • Fallout Visualization
  • Mobile Report

  • Visitors Retention Report

  • Introduction to Visualization in Analysis Workspace
  • Area and Bar Visualizations
  • Line and Contribution Analysis
  • Scatter Visualization
  • Venn Diagram Visualization
  • Maps Visualization
  • Histogram Visualization
  • Summary Number and Change Visualization
  • Bullet Visualization
  • Donut Visualization
  • Treemap Visualization

  • Introduction to Standard Metrics
  • Standard Metrics
  • Calculated Metrics

  • Sequential Segments
  • Equals Any Of Operator

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    StatusDateTypeScheduleTime
    SOLD OUT 30 Aug 2026 Weekend SAT - SUN (08 Weeks) 18:00 - 20:00
    FILLING FAST 4 Sep 2026 Weekday MON - FRI (08 Weeks) 08:00 - 10:00
    AVAILABLE 9 Sep 2026 Weekend SAT - SUN (08 Weeks) 10:00 - 12:00
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    FAQ

    Frequently Asked Questions

    Q: What is Adobe Analytics used for in digital marketing? A: Adobe Analytics tracks and visualizes user behavior across web and app properties to inform optimization decisions. Q: How does Adobe Analytics collect data from a website? A: It embeds JavaScript tags that capture page views, clicks, and custom events sent to Adobe's processing servers. Q: Which feature of Adobe Analytics enables segmenting audiences by behavior? A: The Segmentation Builder lets users define dynamic groups based on criteria like visit frequency, conversion paths, or device type.

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