Salesforce/Marketing Cloud Connect Essentials (MCC201)
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Flexible Hours
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100 Assignments
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Instructor Led online Training
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50 LMS Access
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24X7 Support
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100% Skill Level
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Overview
The Marketing Cloud Connect Essentials (MCC201) course training is planned to give you in-depth knowledge of the functionality available when you connect your Salesforce org to your Marketing Cloud account. In this interactive class, you will gain hands-on experience connecting the Clouds, personalizing your emails by leveraging your Salesforce CRM data from the Sales / Service Clouds, sending emails to a Contact / Lead, Report, or Campaign, Synchronizing your Salesforce CRM data in the Marketing Cloud, segmenting your data to send targeted and relevant emails and tracking and reporting capabilities in the Marketing Cloud and Sales / Service Clouds.
Audience:
- Customers who will be connecting their Salesforce org to the Marketing Cloud using Marketing Cloud Connect.
- The email digital marketer who will manage the email channel for their organization and who needs to know how to best leverage their Saleforce CRM data.
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Fees
Online Live One to One Training
On Request
Objective
Course Prerequisites
- Basic Computer Knowledge.
Upon Completion of this Course, you will accomplish following:-
- Explain Marketing Cloud Connect.
- Connect a Marketing Cloud account to a Salesforce org.
- Create individualized content blocks to leverage Salesforce CRM data using personalization strings and active capacity.
- Create an email in Content Builder.
- Utilize the various sending methods to send to a Lead, Contact, Report,or Campaign in the Marketing Cloud and Sales/Service Clouds.
- Automate the sending of emails using a Triggered Email, Automation Studio and Journey Builder.
- Configure Synchronized CRM Sources to bring CRM data into the Marketing Cloud.
- Segment data using Reports, Filter Activity, and Query Activity.
- Create journeys using Salesforce Activities in Journey Builder.
- Review tracking data in the Marketing Cloud and Sales / Service Clouds.
- Create analytics reports in the Marketing Cloud.
- Create and customize Marketing Cloud reports in a Sales / Service Clouds.
- Create a dashboard based on Marketing Cloud reports.
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Placement Partner