• Types of analytics (Descriptive, Diagnostic, Predictive, Prescriptive)
• Role of analytics in business decision making
• Business analytics lifecycle
• Industry applications
• Career opportunities
• Structured vs unstructured data
• Data collection methods
• Data quality concepts
• Data governance basics
• Data privacy considerations
• Sorting and filtering
• Pivot tables
• Basic statistical functions
• Data visualization in Excel
• Dashboard creation basics
• Probability basics
• Hypothesis testing
• Correlation and regression
• Confidence intervals
• Business interpretation of statistics
• Charts and graphs selection
• Dashboard design principles
• KPI reporting
• Storytelling with data
• Reporting best practices
• Writing SQL queries
• Filtering and sorting data
• Aggregation functions
• Joins and subqueries
• Data extraction techniques
• Regression analysis
• Classification techniques
• Model evaluation basics
• Forecasting fundamentals
• Business use cases
• Defining KPIs
• Measuring performance
• Root cause analysis
• Scenario analysis
• Risk assessment
• Tableau overview
• Qlik Sense overview
• Google Analytics overview
• Tool selection criteria
• Reporting automation
• Campaign performance analysis
• Conversion rate optimization
• Customer lifetime value
• Digital marketing metrics
• Attribution basics
• Cost analysis
• Budgeting and forecasting
• ROI calculation
• Break-even analysis
• Risk analysis
• Inventory management metrics
• Process optimization
• Productivity analysis
• Quality control metrics
• Operational performance dashboards
• Cloud analytics basics
• Real-time analytics overview
• AI and machine learning trends
• Automation in analytics
• Future of business analytics
• Executive-level reporting
• Visualization storytelling
• Business recommendations
• Persuasive communication
• Ethical data usage







